For over ten years, Balmain’s Creative Director Olivier Rousteing has been surprising the fashion world with his distinctive vision and imaginative choices. Building upon the bold legacy of house founder Pierre Balmain, who audaciously introduced the legendary “New French Style” over 75 years ago, Rousteing consistently startles with unexpected silhouettes, colors and messages—key ingredients of his singular “Renewed French Style.”

In particular, Rousteing has sought out unconventional collaborators—partnering with imaginative creators that share the designer’s outlook and daring. Today, the house is happy to announce the latest of those collaborations: a limited-edition Balmain partnership with Pokémon.

Surprising as the pairing may be, it does make perfect sense—for Balmain and Pokémon share an uncommonly bold and adventurous outlook. Like Balmain, Pokémon sets itself apart by its constant evolution and embrace of new technologies, while always buzzing with a uniquely addictive energy and color. In addition, just as Balmain is celebrated for its always-growing Balmain Army, Pokémon celebrates its millions of “Trainers” around the world who are always ready to embark on journeys in the hopes of collecting, training, and battling an ever-increasing number of Pokémon.